提前支付与信用支付双模式下考虑存贷的供应链最优定价策略  

Optimal Pricing Strategy in the Supply Chain Considering Deposit and Loan under the Dual Modes of Advance and Credit Payment

作　　者：孙多青[1] 李菲 韩晓璐 马晓英[2] SUN Duoqing;LI Fei;HAN Xiaolu;MA Xiaoying(School of Mathematics and Information Science and Technology,Hebei Normal University of Science and Technology,Qinhuangdao,Hebei Province,066004 China;Library of Hebei Normal University of Science and Technology,Qinhuangdao,Hebei Province,066004 China)

机构地区：[1]河北科技师范学院数学与信息科技学院,河北秦皇岛066004 [2]河北科技师范学院图书馆,河北秦皇岛066004

出　　处：《科技创新导报》2021年第20期89-94,共6页Science and Technology Innovation Herald

基　　金：河北科技师范学院海洋科学研究专项项目(项目编号:2018HY021);国家社会科学基金项目(项目编号:20BJL122);河北省省级科技计划软科学研究专项资助(项目编号:20557640D);秦皇岛市社科联项目(项目编号:2020-070)。

摘　　要：作为供应链中的成员制造商和销售商均存在资金约束时,在销售商向银行贷款并提前支付给制造商生产成本的前提下,运用博弈理论,给出了被制造商主导的供应链各成员在Stackelberg博弈中的最优定价策略。研究结果表明:供应链的最优定价决策和各成员的利润均受贷款利率和零存整取利率的影响。本文中得出的一系列有益结论,为受资金约束的船舶配套企业和中小型企业提供了决策依据。As members of a supply chain,when both manufacturers and sellers have capital constraints,on the premise that the seller borrows from the bank and pays the production costs to the manufacturer in advance,the optimal pricing strategy of each member of the supply chain dominated by the manufacturer in the process of Stackelberg game is given by utilizing game theory,and the effects of loan interest rate and deposit rate on the optimal pricing in the supply chain are studied.Research findings reveal that the optimal pricing strategies of the supply chain and the prof it of each member are affected by the loan interest rate and the lump sum interest rate for sporadic deposits.A series of useful conclusions drawn in this paper provide decisionmaking basis for ship supporting enterprises and small and medium-sized enterprises constrained by funds.

关 键 词：供应链 最优策略 提前支付 信用支付 银行存贷 

分 类 号：O225[理学—运筹学与控制论] F224[理学—数学]