从“草根经济”到“政府主导”--经历疫情冲击之后的乡村旅游民宿产业发展趋势与未来展望  

From"Grassroots Economy"to"Government-led"--Development Trends and Future Prospects of Rural Tourist B&B Industry after the Impact of the Epidemic

作　　者：崔凤军 Cui Fengjun(Taizhou University,Taizhou 318000,China)

机构地区：[1]台州学院,浙江台州318000

出　　处：《台州学院学报》2021年第5期10-16,共7页Journal of Taizhou University

基　　金：国家社科基金项目“县域文化和旅游融合体制机制运行质量研究”(21BH148)。

摘　　要：中国乡村旅游民宿产业经过近40年的快速发展,已经成为重要的住宿业态、旅游业的重要吸引物和乡村振兴的重要抓手。作为典型的“草根经济”形态,在遭受本次新冠肺炎疫情的重创之后表现出顽强的生命力,加上各级政府精准扶持,特别是通过疗休养拉动消费政策的大力推进,民宿产业生产力得到保存,但仍将经历新一轮“洗牌”。鉴于其在新发展格局中的特殊作用,民宿产业已经搭上新发展阶段国家战略的快车,即将迎来新一轮高质量发展的“政策红利期”和“发展整合期”,并将呈现出集聚化、品牌化、主题化、多元化、场景化和品质化等六大转型趋势。For nearly 40 years of rapid development,China's rural tourist B&B industry has become an important format of accommodation industry,an important attraction of tourism and an impor⁃tant impetus for rural revitalization.As a typical form of"grassroots economy",though being hit hard by the COVID-19 epidemic,it has shown strong vitality and productivity with the precise support of governments at all levels,especially the vigorous promotion of stimulating consumption policies through recuperation.Meanwhile,it will still experience a new round of"reshuffling".In terms of its special role in the new development pattern,the B&B industry has taken the express train of the national strategy in the new development stage,and is about to usher in a new round of high-quality development of the"policy dividend period"and"development integration period",and will present six transformation trends,such as agglomeration,branding,theming,diversification,scene-oriented and quality-oriented.

关 键 词：乡村旅游民宿 旅游业 草根经济 政策红利 新冠肺炎疫情冲击 

分 类 号：F719.2[经济管理—产业经济] F592F323