基于钻石理论模型的平潭乡村旅游竞争力研究  

A Study of the Competitiveness of Pingtan’s Rural Tourism Industry Based on the Diamond Model

作　　者：林润泽[1] LIN Runze(Department of Tourism Management,Zhangzhou Institute of Technology,Zhangzhou,Fujian 363000,China)

机构地区：[1]漳州职业技术学院旅游管理学院,福建漳州363000

出　　处：《漳州职业技术学院学报》2021年第3期78-84,共7页Journal of Zhangzhou Institute of Technology

摘　　要：乡村旅游在平潭国际旅游岛建设中具有重要意义,为促进平潭乡村旅游更快更好发展,基于对平潭乡村旅游的深入调查,以钻石理论模型分析研究平潭乡村旅游产业发展,通过透析优势与不足,分别从生产要素、相关和支持产业、战略结构、政府政策的支持等角度,提出提升竞争力的途径,促进平潭乡村旅游产业的提质升级。Rural tourism is of great significance for the construction of Pingtan international tourism island.This paper focuses on the development of Pingtan's rural tourism from the perspective of Michael Porter’s diamond model,and analyzed the advantages and disadvantages of the development.The paper puts forward measures and methods from the perspectives of production factors,related and supporting industries,strategic structure and government policy support,with a view of enhancing the quality and upgrading of Pingtan’srural tourism industry.

关 键 词：钻石理论模型 平潭 乡村旅游 产业竞争力 

分 类 号：F592[经济管理—旅游管理]