“互联网+”回收模式下顾客感知价值量表开发与实证检验  

Development and Empirical Test of Customer Perceived Value Scale Under the "Internet +" Recovery Mode

作　　者：许民利[1] 曹彩霞 简惠云[1] Xu Minli;Cao Caixia;Jian Huiyun(Business School,Central South University,Changsha 410083,China)

机构地区：[1]中南大学商学院,湖南长沙410083

出　　处：《科技管理研究》2021年第20期169-175,共7页Science and Technology Management Research

基　　金：国家社会科学基金项目“基于‘互联网+’的WEEE回收服务系统价值共创机制研究”(19BGL099)。

摘　　要：针对推行"互联网+"回收废旧电子电器产品新回收模式中顾客回收意愿不高、商业模式单一等问题,以网络产品层次理论为基础,借鉴传统领域和电子商务领域顾客感知价值的概念及维度,严格遵循量表开发范式构建包含功能价值、信息价值、程序价值、平台价值和品牌价值等共5个维度23个测量题项的"互联网+"回收模式下顾客感知价值量表,并通过SPSS24.0和Amos24.0软件对正式调研的样本数据进行实证调研,进一步验证量表的稳定性。最后根据顾客感知价值维度,从定价质检方式、回收产品隐私安全、平台口碑和各维度完善等方面为互联网回收企业提出管理建议。In the implementation of the "Internet+" new recycling model for recycling waste electronic and electrical products, customers have problems such as low willingness to recycle and single business model. Based on the network product hierarchy theory, drawing lessons from the concepts and dimensions of customer perceived value in traditional and e-commerce fields, and strictly following the scale development paradigm, this paper constructs a Customer Perceived Value Scale under the "Internet +" recycling model including 5 dimensions of functional value, information value, program value, platform value and brand value, and 23 measurement items. Further, the paper conducts empirical research on the sample data from the formal survey through SPSS24.0 and Amos24.0 software to verify the stability of the scale. Finally, according to the customer’s perceived value dimension, the paper provides management recommendations for Internet recycling companies in terms of pricing and quality inspection methods, recycling product privacy and safety, platform word-of-mouth, and improvement in various dimensions.

关 键 词：“互联网+”回收 顾客感知价值 价值量表 废旧电子电器设备 

分 类 号：E630[军事—军事理论] F224[经济管理—国民经济]