消费嵌入性视角下家庭——社会因素对居民现场观赏型体育消费的影响研究  

Influence of Family-social Factors on Residents’ On-site Spectator Sports Consumption from the Perspective of Consumption Embeddedness

作　　者：马培艳 张瑞林[2] 李凌 MA Peiyan;ZHANG Ruilin;LI Ling(School of Management,Shandong University,Jinan 250061,China;School of PE,Shandong University,Jinan 250061,China;Research Station of Postdoctoral,Shanghai University of Sport,Shanghai 200438,China.)

机构地区：[1]山东大学管理学院,山东济南250061 [2]山东大学体育学院,山东济南250061 [3]上海体育学院博士后工作站,上海200438

出　　处：《天津体育学院学报》2021年第6期674-681,共8页Journal of Tianjin University of Sport

基　　金：国家社会科学基金重点项目(项目编号:17ATY005);教育部人文社会科学基金项目(项目编号:21YJC890021)。

摘　　要：家庭是居民消费嵌入的基本社会组织与制度空间。从"消费嵌入性"视角,基于CGSS2017居民家庭问卷数据,检视家庭社会学因素对城乡居民现场观赏型体育消费的影响。居民家庭社会资本、经济资本、文化资本对其现场观赏型体育消费均有显著正向影响;夫妻一周工作时间、家庭18岁以下子女人数、家庭核心消费支出比对居民现场观赏型体育消费有显著负面影响;65以上老年人数是居民现场观赏型体育消费的积极因素,父辈代际支持可促进居民现场观赏型体育消费。建议,促进体育消费应基于消费嵌入性,重视家庭制度与非制度约束,从更加宏观角度调整社会结构,优化制度环境层面制定体育消费政策,提升消费者能动性。Family is the basic organization and institutional space embedded in residents’consumption.From the perspective of"consumption embeddednes",based on the data of CGSS2017 household questionnaire,this paper examined the influence of family sociological factors on the on-site sports spectator consumption of urban and rural residents.The social capital,economic capital and cultural capital of households had a significant positive influence on the on-site sports consumption.The weekly working hours of husband and wife,the number of children under 18 years old in the family and the ratio of family core consumption expenditure had significant negative effects on residents’on-site sports spectator consumption.The elderly population above 65 was the positive factor of residents’on-site spectator sports consumption,and the intergenerational support of parents can promote residents’on-site spectator sports consumption.The research suggested that to promote sports consumption,we should consider the embeddedness of consumption,attach importance to family system and non-institutional constraints,and then make sports consumption policies from the perspective of adjusting social structure from a more macroscopic level,optimizing institutional environment,and enhancing consumer initiative.

关 键 词：体育赛事产业 体育消费 家庭文化资本 家庭结构-功能 消费嵌入性 

分 类 号：G80-05[文化科学—运动人体科学]