体育元素提升城市品牌形象的作用机制研究  

Research on the Function Mechanism of Sports Elements to Enhance the City Brand Image

作　　者：黄艳军[1] HUANG Yanjun(School of Physical Education,Shaoyang University,Shaoyang,Hunan Province,422000 China)

机构地区：[1]邵阳学院体育学院,湖南邵阳422000

出　　处：《当代体育科技》2021年第30期13-15,共3页Contemporary Sports Technology

基　　金：2019年湖南省社会科学成果评审委员会课题资助项目(项目名称:承办2022年省运会对岳阳城市发展的影响研究:基于城市体育元素与城市品牌形象融合的视角,项目编号:XSP19YBC310)。

摘　　要：近些年,随着体育赛事、休闲体育活动的蓬勃发展,体育精神正在悄然渗透到社会的各个角落,体育要素带给城市品牌形象的价值也正在慢慢显露出来,由此越来越多的人对体育元素提升城市品牌形象抱有期待和信心。当然,在达成该项目的之前,探究其内在作用机制是十分必要的。鉴于此,该文围绕体育元素展开探索,进一步阐述和分析其在城市品牌形象的作用机制,希望可以为城市发展建设提供好的建议和灵感。In recent years,with the vigorous development of sports events and leisure sports activities,the sports spirit is quietly infiltrating into all corners of society,and the value of sports elements to the city brand image is slowly revealed.Therefore,more and more people have expectations and confidence in sports elements to improve the city brand image.Of course,before reaching the goal of the project,it is very necessary to explore its internal mechanism.In view of this,this paper focuses on the exploration of sports elements,further expounds and analyzes its function mechanism in urban brand image,hoping to provide good suggestions and inspiration for urban development and construction.

关 键 词：体育元素 城市 品牌形象 作用机制 

分 类 号：G80-05[文化科学—运动人体科学]