全域旅游背景下县域旅游发展研究——以辽宁省彰武县为例  

Research on county tourism development under the background of all-for-one tourism--Take Zhangwu county of Liaoning province as an example

作　　者：吕俊芳 杨浩 Lyu Junfang;Yang Hao(College of Management,Bohai University,Jinzhou,Liaoning,121013;Business School,Liaoning University,Shenyang,Liaoning,110036)

机构地区：[1]渤海大学管理学院,辽宁锦州121013 [2]辽宁大学商学院,辽宁沈阳110036

出　　处：《市场周刊》2021年第11期115-118,共4页Market Weekly

基　　金：2019年辽宁省社会科学规划基金项目“文旅融合赋能辽宁振兴的模式和路径研究”(项目编号:L19BG015)。

摘　　要：2016年,"全域旅游"一词首次在国家旅游局工作会议上提出,全域旅游自此成为国家发展旅游战略。文章以全域旅游理论为指导,以辽宁省阜新市彰武县为研究主体,对彰武全域旅游发展进行案例研究。首先,从宏观层面介绍全域旅游发展理论,其次对彰武旅游资源进行旅游123456密码评价分析,得出彰武发展全域旅游在服务质量、产品价格、基础设施建设、欺客宰客和全行业发展理念等方面存在诸多问题,最后针对以上问题提出提高旅游服务质量、深度挖掘特色旅游产品、完善基础设施建设和申报全域旅游示范区等解决对策。In 2016,“all-for-one tourism”was first proposed at the working conference of the National Tourism Administration,and all-for-one tourism has since developed into a national tourism development strategy.Guided by the theory of all-for-one tourism,this paper takes Zhangwu county,Fuxin city,Liaoning province as the research subject,and makes a case study on the development of all-for-one tourism in Zhangwu.Firstly,this paper introduces the theory of all-for-one tourism development from the macro level,secondly,it evaluates and analyzes Zhangwu tourism resources with 123456 password.It is concluded that there are many problems in Zhangwu's all-for-one tourism development in terms of service quality,product price,infrastructure construction,bullying and the development concept of the whole industry.Finally,in view of the above problems,this paper puts forward some countermeasures,such as improving the quality of tourism service,digging deep into characteristic tourism products,perfecting infrastructure construction,and applying for the all-for-one tourism demonstration area.

关 键 词：全域旅游 彰武 发展 

分 类 号：F592.7[经济管理—旅游管理]