清凉山滑雪旅游目的地竞争力研究  

Research on the Competitiveness of Qingliang Mountain Skiing Tourism Destination

作　　者：刘春玲 皮家兴 LIU Chun-ling;PI Jia-xing(School of Economics and Management,Shijiazhuang,Hebei 050035,China)

机构地区：[1]石家庄学院经济管理学院,河北石家庄050035

出　　处：《石家庄学院学报》2021年第6期16-23,共8页Journal of Shijiazhuang University

基　　金：河北省社会科学发展研究课题(20200302030);石家庄学院博士科研启动基金(19BS006)。

摘　　要：在2022年冬奥会承办的背景下,选取石家庄清凉山滑雪场为研究对象,构建滑雪旅游目的地竞争力评价体系,通过德尔菲法和层次分析法对评价隶属度指标、分析指标进行了筛选与优化,围绕企业资源维度、运营管理维度、产业环境维度对清凉山滑雪场旅游目的地竞争力进行了对比评估,提出了以提升竞争力为核心的营销策略.In the context of hosting the 2022 Winter Olympics,the Shijiazhuang Qingliangshan ski resort has been selected as the research object to construct a ski tourism destination competitiveness evaluation system,and the evaluation membership index and analysis index are screened through the Delphi method and the analytic hierarchy process.And optimization,a comparative assessment of the competitiveness of Qingliangshan ski resort destinations has been carried out around the dimensions of enterprise resources,operation management,and industrial environment,and a marketing strategy centered on enhancing competitiveness has been put forward.

关 键 词：滑雪旅游 目的地竞争力 评价体系 营销策略 

分 类 号：F592[经济管理—旅游管理]