基于移动通信大数据的旅游统计体系构建  

Construction of Tourism Statistics System Based on Mobile Communication Big Data

作　　者：蒋志平 孙显超 郑文斌 Jiang Zhiping;Sun Xianchao;Zheng Wenbin(School of Economics and Management,Sichuan Normal University,Chengdu 610101,China;School of Software Engineering,Chengdu University of Information Technology,Chengdu 610225,China)

机构地区：[1]四川师范大学经济与管理学院,成都610101 [2]成都信息工程大学软件工程学院,成都610225

出　　处：《统计与决策》2021年第21期5-10,共6页Statistics & Decision

基　　金：文化和旅游部“2020年文化和旅游宏观决策课题”。

摘　　要：目前传统旅游统计方法已无法满足我国旅游业发展的要求,而基于移动通信大数据的旅游统计新方法在应用中还存在一系列问题。文章分别从大数据旅游统计体系的基础理论、大数据处理规范和统计模型构建三个方面,探究了基于移动通信大数据的旅游统计体系优化方案,并给出了建立旅游统计的大数据处理规范,构建有机统一的多级大数据旅游统计体系的建议。At present, the traditional tourism statistics methods can no longer meet the requirements of tourism development in China, but there still exist a series of problems in the application of new tourism statistics methods based on mobile communication big data. This paper explores the optimization scheme of tourism statistics system based on mobile communication big data from three aspects of the basic theory of big data tourism statistics system, big data processing specification and statistical model construction. Finally, the paper gives some suggestions, such as establishing the big data processing specification of tourism statistics and constructing organically unified multi-level big data tourism statistics systems.

关 键 词：旅游统计 移动通信大数据 优化决策 

分 类 号：F062.9[经济管理—政治经济学]