基于TOPSIS法汽车APEAL因子的优先级决策分析  

Priority Decision Analysis of Automobile Apeal Factor Based on TOPSIS

作　　者：余云龙 张勇[1] 张晓明 黄冬冬 YU Yunlong;ZHANG Yong;ZHANG Xiaoming;HUANG Dongdong(Chery Automobile Co.,Ltd.,Anhui Wuhu 241000)

机构地区：[1]奇瑞汽车股份有限公司,安徽芜湖241000

出　　处：《汽车实用技术》2021年第22期193-195,199,共4页Automobile Applied Technology

摘　　要：近年来,随着汽车市场竞争日趋激烈,只有提高汽车产品的竞争力才能保证汽车产品的市场份额。文章通过J.D.Power公司调研的APEAL指数,从汽车的魅力指数分析汽车产品的竞争力,并针对某款车型J.D.Power发布的APEAL分值,利用TOPSIS法对APEAL十大因子进行优先级的决策分析,从而在最经济有效的方案下提升汽车魅力指数。In recent year,with the increasingly fierce competition in automobile market,Only by improving the competitiveness of automobile products can the market share of automobile products be guaranteed.In this paper,the competitiveness of automobile products is analyzed from the charm index of automobile by APEAL index researched by J.D.Power Company.Based on the APEAL score issued by J.D.Power of a certain model,use TOPSIS method to decision analysis the priority of the 10 factors of APEAL,so as to improve the charm index of automobile under the most economical and effective scheme.

关 键 词：APEAL TOPSIS 决策分析 优先级 魅力指数 

分 类 号：U461.99[机械工程—车辆工程]