声音商标显著性判断研究  

Research into the Judgment on the Distinctiveness of Sound Trademark

作　　者：刘宁[1] 刘嘉裕 LIU Ning;LIU Jiayu(School of Law,Fuzhou University,Fuzhou,Fujian 350116,China;People’s Procuratorate of Changle District,Fuzhoucity,Fuzhou,Fujian 350200,China)

机构地区：[1]福州大学法学院,福建福州350116 [2]福州市长乐区人民检察院,福建福州350200

出　　处：《南京航空航天大学学报（社会科学版）》2021年第4期62-69,共8页Journal of Nanjing University of Aeronautics & Astronautics（Social Sciences）

摘　　要：在知识经济时代,包含商标权在内的知识产权已成为衡量企业核心竞争力的重要指标。我国于2013年在《商标法》中规定声音可以作为注册商标的构成元素,为企业申请注册商标提供了新路径。然而,目前我国的声音商标注册量较少,这表明声音商标的审查标准尚不成熟。声音商标显著性判断标准不明确,导致立法和实践上均存在困境。依据传统商标法显著性理论、利益平衡等理论,声音商标显著性判断应从声音商标的自身显著性和使用取得显著性两方面进行。尤其应结合声音的特殊性,建议以相关公众对声音商标的认知情况以及商标权人使用情况判断声音商标的获得显著性。In the era of knowledge economy,intellectual property rights including trademark rights have become an important indicator to measure the core competitiveness of enterprises.China stipulated in the"Trademark Law"in 2013 that sound can be used as a constituent element of a registered trademark,providing a new path for enterprises to apply for a registered trademark.However,at present,the number of sound trademark registrations in China is relatively small,which indicates that the examination standards for sound trademarks are not yet mature.The standard for judging the distinctiveness of sound trademarks is not clear,leading to difficulties both in legislation and practice.According to the traditional trademark law’s distinctiveness theory and interest balance theory,the distinctiveness judgment of a sound trademark should be made from both the distinctiveness of the sound trademark itself and the acquisition of distinctiveness by use.In particular,it should be combined with the particularity of the sound,and it is recommended to judge the distinctiveness of the sound trademark based on the relevant public’s awareness of the sound trademark and the use of the trademark owner.

关 键 词：声音商标 显著性 利益平衡 商标使用 

分 类 号：D923.43[政治法律—民商法学]