中小企业电子商务网站运营模式的创新途径研究  

Research on Innovation Ways of E-commerce Website Operation Mode of Small and Medium-sized Enterprises

作　　者：吕新福[1] LV Xinfu(Zhejiang Post and Telecommunication College)

机构地区：[1]浙江邮电职业技术学院

出　　处：《中国商论》2021年第22期37-39,共3页China Journal of Commerce

摘　　要：在我国社会经济快速发展背景下,各种类型的中小企业如雨后春笋般涌现,为国家经济发展做出了突出贡献,因此,我国极为重视中小企业的发展。在发展过程中,中小企业应该与时俱进,对电子商务网站运营模式进行创新,为企业带来更多的经济价值,从而增强在市场中的综合竞争力。据此,本文首先以中小企业电子商务网站运营模式的创新途径为切入点,分析了现阶段中小企业电子商务网站运营情况与主要问题,其次阐述了电子商务网站运营模式的创新作用和影响,最后提出中小企业电子商务网站运营模式的创新途径。In the context of China’s rapid development of society and economy,various types of small and medium-sized enterprises(SMEs)have sprung up and made outstanding contributions to the national economic development.Therefore,China attaches great importance to the development of SMEs.In the process of development,SMEs should comply with the development trend of the times,innovate the operation mode of e-commerce website reasonably,so as to bring more economic value for enterprises and then enhance the comprehensive competitiveness of SMEs in the market.According to this,this paper takes the innovation ways of e-commerce website operation mode of SMEs as the breakthrough point,analyzes the operation situation and main problems of e-commerce website of SMEs at the present stage,then expounds the function and infl uence of innovation of e-commerce website operation mode,and fi nally puts forward the specifi c ways of innovation of e-commerce website operation mode of SMEs.

关 键 词：中小企业 电子商务 网站运营模式 创新途径 

分 类 号：F724.6[经济管理—产业经济]