事件相关电位N1和N2用于智能手机用户体验评价的研究  

Using Event Related Potentials to Gauge User Experience of Smartphones

作　　者：郭伏[1] 丁一[1] 张雪峰[1] 操雅琴[1] GUO Fu;DING Yi;ZHANG Xuefeng;CAO Yaqin(School of Business Administration,NEU,Shenyang 110167,China)

机构地区：[1]东北大学工商管理学院,辽宁沈阳110167

出　　处：《信息系统学报》2016年第1期12-26,共15页China Journal of Information Systems

基　　金：国家自然科学基金项目(71471033,71171041)。

摘　　要：高水平的用户体验为产品市场成功的关键,很多学者对用户体验的测量进行了研究,但是这些方法仍不足以完全反映用户体验水平。本实验以智能手机为研究对象,在不考虑品牌差异的情况下,研究不同设计水平智能手机引起的脑电成分差异。实验结果表明,用户体验水平较低的智能手机图片较用户体验水平高的智能手机图片诱发的N1/N2成分波幅大。N1/N2成分可用于区分不同智能手机产品的设计水平,事件相关电位(event related potentials)技术可能成为测量产品用户体验水平的一种新方法。User experience directly affects users'purchase decision,which is produced according to the analysis and judgment after information receiving of product appearance.The Smartphone was taken as an example.Neural responses were studied when users perc&ve smartphone pictures with different levels of design under the same brand.The experiment results show that the smartphone picture with lower score of visual experience elicited greater amplitudes of N1/N2 than the higher through within-subject repeated-measures analysis of variance.This indicates that the event-related potential methodology can differentiate the levels of smartphone and may be a new method to measure user experience of smartphones.

关 键 词：用户体验 视觉事件相关电位 N1 N2 智能手机 

分 类 号：TB472[一般工业技术—工业设计]