山西文化旅游融合的模式创新与实现路径  

The Model Innovation and Realization Path of Shanxi Cultural and Tourism Integration

作　　者：罗芳[1] 李中建[1] LUO Fang;LI Zhong-Jian(Department of Tourism Management,Jinzhong University,Jinzhong,Shanxi,030619,China)

机构地区：[1]晋中学院旅游管理系,山西晋中030619

出　　处：《晋中学院学报》2021年第6期62-68,共7页Journal of Jinzhong University

基　　金：山西省哲学社会科学规划课题“山西文化旅游深度融合发展研究”(2020YY257);山西省高等学校哲学社会科学研究项目“疫情常态化下旅游业奇迹恢复与高质量发展研究”(2021W115);晋中学院“1331工程重点创客团队”“山西乡村旅游发展与返贫防范研究”(jzxycktd2019020)联合资助。

摘　　要：文旅融合是优化产业结构、形成新的经济增长点的重要举措。山西省应结合自身客观实际,打造文化嵌入旅游产业和旅游彰显文化产业的融合模式:顺应消费升级趋势,深入挖掘优秀文化内涵,满足人民对精神生活的渴望和需求;为文化产业插上旅游的翅膀,使文化“可视化”“可触摸”“可感知”,让文化产业“活起来”。顺应产业融合的趋势,以“产品—项目—业态”为路径,以新的业态形成为最终目标,推动山西文旅产业真正融合。The integration of culture and tourism is an important measure to optimize industrial structure and form new economic growth point.Shanxi should combine its own objective reality to create a fusion model of cultural embedding in the tourism industry and tourism highlighting the cultural industry:comply with the trend of consumption upgrading,deeply tap the excellent cultural connotation,and meet the people’s desire and demand for spiritual life;insert tourism wings into the cultural industry,make the culture“visible”,“touchable”and“perceptible”,and make the cultural industry“alive”.Follow the trend of industrial integration,take“product-project-format”as the realization path,and take the formation of new formats as the ultimate goal to promote the real integration of Shanxi’s culture and tourism industry.

关 键 词：文旅融合 模式创新 实现路径 山西省 

分 类 号：F592.7[经济管理—旅游管理]