大数据背景下旅游突发事件的网络舆情治理  

Internet Public Opinion Governance of Tourism Emergencies under the Background of Big Data

作　　者：董坚峰[1] 陈家鑫 DONG Jianfeng;CHEN Jiaxin(College of Tourism and Management Engineering,Jishou University,Zhangjiajie,China,427000)

机构地区：[1]吉首大学旅游与管理工程学院,湖南张家界427000

出　　处：《福建电脑》2021年第12期17-21,共5页Journal of Fujian Computer

基　　金：湖南省教育厅优秀青年项目(No.17B221);湖南省社会科学成果评审委员会课题(No.17B221)资助。

摘　　要：大数据背景下的旅游网络舆情具有突发性强、治理难度大的特点。本文基于旅游突发事件网络舆情要素,从舆情预警入手,构建了包含4个一级指标、12个二级指标的预警指标体系。通过将其应用于分析实际案例,讨论了网络舆情治理的策略。Tourism network public opinion under the background of big data has the characteristics of strong burst and difficult governance.Based on the elements of tourism emergency network public opinion,starting from the public opinion early warning,this paper constructs an early warning index system including 4 first level indicators and 12 second level indicators.By applying it to the analysis of actual cases,this paper discusses the strategies of network public opinion governance.

关 键 词：大数据 旅游突发事件 网络舆情 预警指标体系 

分 类 号：TP393.0[自动化与计算机技术—计算机应用技术]