融媒体视角下加强和改进高校宣传思想工作的思考  

Thoughts on Strengthening and Improving the Work of Publicity and Ideology in Colleges and Universities from the Perspective of Media Convergence

作　　者：吴佳[1] WU Jia

机构地区：[1]广西医科大学学生工作部(处)思想政治教育办公室,广西南宁530021

出　　处：《科教文汇》2021年第33期30-32,共3页Journal of Science and Education

基　　金：广西教育科学规划2021年资助经费重点课题“全媒体视域下广西高校网络思想政治教育现状与提升路径研究”(项目编号:2021A018);广西医科大学2020年大学生思想政治教育理论与实践研究课题“医学生思想价值引领与实践路径研究”(项目编号:2020SZ05)。

摘　　要：互联网、多媒体技术的突飞猛进深刻改变了当前的信息传播生态,给高校的宣传思想工作带来了前所未有的机遇与挑战。加强和改进高校宣传思想工作,应主动适应新媒体融合,发挥多媒体联动优势互补,在体制机制、内容供给、人才建设等方面多措并举,建构新时代高校宣传思想工作新格局。The rapid advancement of the Internet and multimedia technologies has profoundly changed the current ecology of information dissemination and brought unprecedented opportunities and challenges to the work of publicity and ideology in colleges and universities.To strengthen and improve the work of publicity and ideology in colleges and universities,we should actively adapt to the integration of new media,take advantage of the complementary advantages of multimedia interaction,and take multiple measures to construct a new pattern for the work of publicity and ideology in colleges and universities in the new era from the perspective of system and mechanism,content supply,and talent construction.

关 键 词：媒体融合 联动 善用 

分 类 号：G641[文化科学—高等教育学]