全域旅游背景下我国体旅融合发展的协同效应与创新路径  

Collaborative Eff ect and Innovative Approaches of Integrated Development of Sports and Tourism in China Under the Background of All-Area-Advancing Tourism

作　　者：侯宇亭 彭国强 陆元兆[1] 张小林[4] HOU Yu-ting;PENG Guo-qiang;LU Yuan-zhao;ZHANG Xiao-lin(School of Physical Education and Health,Guangxi Normal University,Guilin 541004,China;Nanjing Sport Institute,Nanjing 210014,China;Jiangsu Collaborative Innovation Center of Sports and Health Project,Nanjing 210014,China;Research Center of Sports Leisure and Tourism Industry,Guangxi Normal University,Guilin 541004,China)

机构地区：[1]广西师范大学体育与健康学院,广西桂林541004 [2]南京体育学院,南京210014 [3]江苏省运动与健康工程协同创新中心,南京210014 [4]广西师范大学体育休闲与旅游产业研究中心,广西桂林541004

出　　处：《体育文化导刊》2021年第10期29-35,42,共8页Sports Culture Guide

基　　金：国家社会科学基金项目(19BTY023)。

摘　　要：运用文献资料法和逻辑分析法等,基于全域旅游背景,分析我国体旅融合发展的多元诉求、协同效应与创新路径。全域旅游背景下,我国体旅融合发展有着推动经济社会发展、满足人民群众体育消费需求、助推体育产业高质量发展等多元诉求。协同效应:提升融合的主动性和互补性,实现协同创新;强化融合的科学性和聚合性,实现结构优化;坚持融合的规模扩大化和集约化,实现绩效提升。创新路径:拓宽融合渠道,以技术创新为抓手,推动体旅融合型业态提质增效;创新经营理念,以治理结构优化为内驱,凸显体旅融合型企业核心竞争力;强化体验过程,以原创设计为核心,助力体旅融合型产品增加顾客黏性。Based on the background of all-area-advancing tourism,this paper analyzed the multiple appeals,collaborative eff ect and innovative approaches of the integrated development of tourism and sports in China by the methods of literature review and logical analysis.In the context of all-area-advancing tourism,the integrated development of sports and tourism in China has multiple appeals,such as promoting economic and social development,meeting people's sports consumption demands,and boosting the high-quality development of sports industry.Collaborative eff ect:It enhances the initiative and complementarity of integration to achieve collaborative innovation,strengthens the scientific nature and integration to achieve structural optimization,and adheres to the scale expansion and intensification to achieve performance improvement.Innovation approaches:First,we should broaden the integration channels to promote the quality and efficiency of the sports and tourism integration format by technological innovation as the breakthrough point.Second,we should innovate the business concept,take the governance structure as internal drive,and highlight the core competitiveness of the integrated tourism enterprises.Third,we should strengthen the experience process,take original design as the core,promote products of the sports and tourism integration,and increase customer stickiness.

关 键 词：体育管理 全域旅游 体旅融合 多元诉求 协同效应 

分 类 号：G812[文化科学—体育学] F592[经济管理—旅游管理]