北京冬奥会背景下京津冀地区冰雪体育旅游业发展困境与对策  

Dilemma and Countermeasures of Ice and Snow Sports Tourism Industry in Beijing-Tianjin-Hebei Region Under the Background of Beijing Winter Olympics

作　　者：王蓓 张楠 谢慧松 WANG Bei;ZHANG Nan;XIE Hui-song(Department of Physical Education,Hebei University of Economics and Business,Shijiazhuang 050061,China;China Athletics College,Beijing Sports University,Beijing 10084,China;College of Physical Education,Cangzhou Normal University,Cangzhou 061000,China)

机构地区：[1]河北经贸大学体育教学部,石家庄050061 [2]北京体育大学中国田径运动学院,北京100084 [3]沧州师范学院体育学院,河北沧州061000

出　　处：《体育文化导刊》2021年第10期71-77,共7页Sports Culture Guide

基　　金：河北省社会科学基金项目(HB20TY005)。

摘　　要：运用文献资料法等,基于2022年北京冬奥会背景,研究京津冀地区冰雪体育旅游业发展背景、困境和对策。发展背景:良好外部环境、区位地理优势、政策红利扶持、资源要素禀赋。发展困境:区域部门间合作壁垒,产业链开发不足;产品单一同质性高,文化内涵较薄弱;基础设施建设滞后,商服体系不完善;标准与保障体系缺失,生态压力负荷增加。发展对策:协调区域联动发展,政府市场“双轮驱动”;推动产业供给侧改革,完善服务保障体系;注重文化内涵培育,科技创新赋能助力;建设行业标准化体系,重视生态环境保护。By using the method of literature review,based on the 2022 Beijing Winter Olympics,this paper analyzed the development background,dilemma and countermeasures of ice and snow sports tourism industry in Beijing-Tianjin-Hebei region.Development background:It has favorable external environment,geographical advantage,policy bonus support and resource factor endowment.Dilemma:There are cooperation barriers between regional departments,and the development of industrial chain is insufficient.The products homogeneity is high,and the cultural connotation is weak.The infrastructure construction is lagging behind and the commercial service system are imperfect.The lack of standards and guarantee system increases the ecological load.Development paths:We should coordinate the inter-regional development and make the government market double-wheel drive,promote industrial supply-side reform to improve the service guarantee system,cultivate cultural connotation,and strengthen scientifi c and technological innovation,construct industry standardization system and pay attention to ecological conservation and environmental protection.

关 键 词：体育经济 冬奥会 京津冀地区 冰雪体育旅游业 

分 类 号：F592.7[经济管理—旅游管理] G86[经济管理—产业经济]