新形势下中小型旅行社发展策略研究  

Research on the Development Strategy of Small and Medium-sized Travel Agencies in the New Situation

作　　者：周晓冰[1] ZHOU Xiao-bing(School of Emergency Management,Henan University of Technology,Jiaozuo,Henan 454000)

机构地区：[1]河南理工大学应急管理学院,河南焦作454000

出　　处：《江苏商论》2021年第12期73-75,共3页Jiangsu Commercial Forum

基　　金：教育部人文社科研究项目(20JDSZ3066);河南省高等教育教学改革研究与实践项目(2019SJGLX240);河南理工大学人文社会科学研究基金项目(SKJC2018-02)。

摘　　要：面对我国经济发展的新常态以及旅游发展的新形势,占据旅行社行业绝对数量的中小型旅行社如何找准定位、适应发展,提升自身竞争力成为亟待解决的重要问题。本文在分析旅行社面临新形势的基础上,从中发现了中小型旅行社存在的危机,提出了相应的对策和建议,以期更好地促进旅行社行业健康有序发展。Facing the new normal of China's economic development and the new situation of tourism development,how to locate and adapt to the development of small and medium-sized travel agencies,which occupy an absolute number in the travel agency industry,has become an important issue that needs to be solved urgently.Based on the analysis of the new situation faced by travel agencies,this article discovers the crises of small and medium-sized travel agencies,and puts forward corresponding countermeasures and suggestions in order to better promote the healthy and orderly development of the travel agency industry.

关 键 词：新形势 中小型旅行社 网络营销 

分 类 号：F59[经济管理—旅游管理]