农业旅游市场细分研究  

Research on the Segmentation of Agricultural Tourism Market

作　　者：胡乐祥 王金莲[1] HU Le-xiang;WANG Jin-lian(School of Tourism,Huangshan University,Huangshan 245041,China)

机构地区：[1]黄山学院旅游学院,黄山245041

出　　处：《价值工程》2021年第35期79-81,共3页Value Engineering

基　　金：国家级大学生创新创业项目(201910375054)。

摘　　要：农业旅游已成为农业产业升级和旅游经济发展的重要组成部分。本文通过实证调查分析了苏州未来农林大世界客源类型和客源市场结构现状,并对苏州未来农林大世界旅游市场进行了SWOT分析。在此基础上,根据人口特征,将苏州未来农林大世界农业旅游市场细分为城市学生、家庭亲子、离退休人员、社会中上层以及农林专业旅游市场。以期为苏州未来农林大世界旅游市场开发提供参考依据。Agricultural tourism has become an important part of the upgrading of agricultural industry and the development of tourism economy.This paper analyzes the current situation of the tourist source types and source market structure of Suzhou's future agriculture and forestry world through empirical investigation,and conducts a SWOT analysis on the tourism market of Suzhou's future agriculture and forestry world.On this basis,according to demographic characteristics,the Suzhou Future Agriculture and Forestry Great World Agricultural Tourism Market is subdivided into urban students,family parents and children,retirees,upper-middle class of society,and agricultural and forestry tourism markets.It is expected to provide a reference basis for the development of Suzhou's future agricultural and forestry world tourism market.

关 键 词：农业旅游 客源市场 市场细分 苏州未来农林大世界 

分 类 号：F590.8[经济管理—旅游管理]