传播学视野下阅读推广资源建设研究  

Research on the Construction of Reading Promotion Resources from the Perspective of Communication

作　　者：宋亚萍 胡跃宗[1] SONG Ya-ping;HU Yue-zong(Library,Anhui Business College,Wuhu 241002,China)

机构地区：[1]安徽商贸职业技术学院图书馆,安徽芜湖241002

出　　处：《黑龙江教师发展学院学报》2021年第12期145-147,共3页Journal of Heilongjiang Institute of Teacher Development

基　　金：安徽商贸职业技术学院人文社科一般项目“传播学视野下阅读推广工作模式研究”(2021KYR21)。

摘　　要：大学图书馆在阅读推广中扮演着重要角色,而丰富的阅读推广资源是进行阅读推广工作的重要保障。如何加强阅读推广资源的优化与建设,既是当今图书馆的理论要点,也是现实问题,而传播学理论为此开拓了新视角。在传播学理论考量上,“使用与满足”理论、“意见领袖”理论、“数字鸿沟”理论等都为阅读推广资源建设提供了新方向。特别是重视“受众”需求、发挥“关键人”作用、以“培养”为出发点等丰富了阅读推广资源的建设思路,最大程度发挥了阅读推广对全民阅读的引领和建设作用。University library plays an important role in reading promotion,and rich reading promotion resources are an important guarantee for reading promotion.How to strengthen the optimization and construction of reading promotion resources is not only the theoretical point of today s library,but also a practical problem.Communication theory has opened up a new perspective.In terms of communication theory,“Use and Satisfaction”theory,“Opinion Leader”theory and“Digital Divide”theory all provide new directions for the construction of reading promotion resources.In particular,paying attention to the needs of“audience”,giving play to the role of“key people”and taking“training”as the starting point enrich the construction ideas of reading promotion resources,and give full play to the leading and construction role of reading promotion for the whole people.

关 键 词：阅读推广资源 传播学理论 建设思考 

分 类 号：G255[文化科学—图书馆学]