乡村振兴背景下的农产品物流运行模式探讨  

Discussion on the Operation Mode of Agricultural Products Logistics under the Background of Rural Revitalization

作　　者：林小虾[1] 苏丽军[1] LIN Xiao-xia;SU Li-jun(School of Economics and Management,Zhangzhou Institute of Technology,Zhangzhou 363000,China)

机构地区：[1]漳州职业技术学院经济管理学院,福建漳州363000

出　　处：《物流工程与管理》2021年第11期102-104,107,共4页Logistics Engineering and Management

摘　　要：在乡村振兴战略的推动下,“互联网+农业”、“电子商务+农业”的农产品销售模式快速应用在农产品销售过程中,促进农业信息化发展。但是在长期的实践过程中,互联网销售的物流问题、农产品的生产加工问题、农产品的仓储配送问题都是阻碍农村“互联网+农业”销售模式发展的重要问题。为实现农村物流系统的一体化发展,促进农产品物流资源的整合,解决农产品销售和物流技术方面的问题,文中首先对传统农产品的物流运行模式进行分析,其次研究乡村农产品物流问题,最后以此为线索提出构建农产品物流运行新模式的策略和建议以供参考。With the promotion of rural revitalization strategy,the“Internet+agriculture”or“E-commerce+agriculture”agricultural products sales model is quickly applied in the process of agricultural products sales,promoting the development of agricultural informatization.However,in the long-term practice process,the logistics in Internet sales,the production and processing of agricultural products,and the storage and distribution of agricultural products are all important problems that hinder the development of“Internet+agriculture”sales model in rural.In order to realize the integrated development of rural logistics system,promote the integration of agricultural products logistics resources,and solve the problems of agricultural products sales and logistics technology,this paper first analyzes the traditional logistics operation mode of agricultural products,secondly studies the rural agricultural product logistics problem,and finally puts forward the strategy and suggestion of constructing the new mode of agricultural product logistics operation.

关 键 词：乡村振兴 农产品 物流模式 策略 

分 类 号：F326[经济管理—产业经济]