山西“体育+旅游”产业融合途径探究  

A Probe into the Development Mode of“Sports+Tourism”Industryin Shanxi’s High-quality Tourism

作　　者：史敏[1] 郭艳萍[1] Shi Min;Guo Yanping(Shanxi Vocational College of Tourism,Taiyuan,Shanxi,030031)

机构地区：[1]山西旅游职业学院,山西太原030031

出　　处：《山西广播电视大学学报》2021年第3期105-108,共4页Journal of Shanxi Radio & TV University

基　　金：2020年现代职业教育研究院教育创新研究中心重点课题“文旅融合背景下山西旅游高质量发展路径研究”(JYKW0017)。

摘　　要：随着人们生活水平的提升和旅游业的不断发展,旅游业态呈现多元化发展势态。在大健康产业背景下,体育旅游成为人们娱乐消遣的重要方式,体育产业与旅游行业的有效融合能为体育旅游发展提供新的契机,从而实现山西旅游高质量发展。但是目前山西体育旅游开发还处于初级阶段,诸多问题亟待解决,因此对“体育+旅游”产业融合发展问题进行研究十分必要。With the improvement of people’s living standards and the continuous development of the tourism industry,the tourism industry has shown a diversified development trend.In the big health industry background,sports tourism has become an important way for people to entertain.The effective integration between the sports industry and the tourism industry can help the development of sports tourism,which provides new for the development high-quality tourism in Shanxi.However,the development of sports tourism in Shanxi is still in its infancy,and many problems need to be solved urgently.Therefore,it is necessary to study the integrated development of“sports+tourism”industry.

关 键 词：体育+旅游 产业融合 发展途径 

分 类 号：F592[经济管理—旅游管理]