基于AHP理论的盘州市乡村旅游资源评价研究  

Evaluation of rural tourism resources in Panzhou city based on AHP theory

作　　者：叶忠康 秦趣[1] 王明忆 Ye Zhongkang;Qin Qu;Wang Mingyi(Liupanshui Normal University,Liupanshui 553001,China)

机构地区：[1]六盘水师范学院,贵州六盘水553001

出　　处：《六盘水师范学院学报》2021年第5期11-20,共10页Journal of Liupanshui Normal University

基　　金：2020年度六盘水师范学院一流本科课程建设项目“财务管理课程一流本科课程建设项目”(LPSSYylkz-2020-21);2018年度六盘水市科技计划项目“贫困山区旅游扶贫与生态环境保护关键技术及应用示范创新团队”(52020-2018-03-08);2020年度六盘水师范学院校级重点学科项目“‘应用经济学’重点学科建设”(LPSSYZDXK202002);2017年度六盘水师范学院校级重点学科项目“地理科学重点学科建设”(LPSSYZDXK201701)。

摘　　要：乡村旅游资源评价目前是学界研究的热点问题。通过以盘州市乡村旅游资源为研究对象,构建评价指标体系,运用层次分析法(AHP理论),对盘州市乡村旅游资源建立评价模型,通过yaahp12.5软件计算相关指标权重值并排序,分析盘州市不同乡村旅游资源价值和资源开发的影响因素,结合乡村旅游资源的特性进行分类与评价,并提出盘州市乡村旅游资源价值提升策略。研究情况充分说明,盘州市旅游资源开发的影响因素,主要是旅游开发条件,自然资源的优先开发可以促进旅游业的繁荣发展,深度挖掘人文资源、加快基础设施建设、增强环境保护意识,有利于当地旅游事业的发展。为盘州市有关部门及乡村旅游资源开发提供科学决策依据。At present,the evaluation of rural tourism resources is a hot issue in academic circles.Taking panzhou rural tourism resources as the research object,this paper constructs the evaluation index system,establishes the evaluation model of Panzhou rural tourism resources by using analytic hierarchy process(AHP theory),calculates and sorts the weight values of relevant indexes by yaahp12.5 software,and analyzes the influencing factors of tourism resource value and resource development of different villages in Panzhou,This paper classifies and evaluates the characteristics of rural tourism resources,and puts forward the strategy of promoting the value of rural tourism resources in Panzhou city.The research fully shows that the main influencing factors of tourism resource development in Panzhou city are tourism development conditions.The priority development of natural resources can promote the prosperity and development of tourism,deeply tap human resources,speed up infrastructure construction and enhance environmental protection awareness,which is conducive to the development of local tourism.It provides scientific decision-making basis for relevant departments of Panzhou city and the development of rural tourism resources.

关 键 词：乡村旅游 旅游资源 AHP理论 评价 盘州市 

分 类 号：F590[经济管理—旅游管理]