微直播业务网络架构与商业模式分析  

Analysis of Micro Live Broadcasting Network Structure and Business Model

作　　者：马少武[1] 薛淼[1] 刘千仞 任梦璇 任杰 王光全[1] Ma Shaowu;Xue Miao;Liu Qianren;Ren Mengxuan;Ren Jie;Wang Guangquan(China Unicom Research Institute,Beijing 100176,China)

机构地区：[1]中国联通研究院,北京100176

出　　处：《邮电设计技术》2021年第11期62-66,共5页Designing Techniques of Posts and Telecommunications

摘　　要：在疫情驱动下微直播业务高速发展,分析了微直播的市场发展驱动力及竞争态势,剖析了其产业价值链,介绍了微直播平台采用的关键技术,指出其网络平台架构主要是基于内容分发网络CDN结合Cache、P2P及负载均衡等技术构建而成。分析了微直播的各种应用类型及商业模式,给出了微直播的监管建议。结合运营商的特点探讨了电信运营商介入微直播业务领域的机会,最后预测了微直播业务未来的发展趋势。With the rapid development of micro live broadcasting business driven by nCoV recently,it analyses the market development driving force,market competition situation and the industrial value chain,introduces the key technologies of the micro live plat-form,and points out its network platform architecture is mainly based on content distribution network CDN combined with cache,P2P and load balancing technologies.Then the various application types and business models of the micro broadcast are analyzed.The supervision suggestions of micro live broadcast are given.Combined with the characteristics of operators,the opportunity for telecom operators to intervene in the field of micro live broadcasting business is discussed.Finally,the fu-ture development trend of micro live broadcasting business is predicted.

关 键 词：微直播 价值链 P2P CDN 商业模式 

分 类 号：TN915[电子电信—通信与信息系统]