基本逻辑与整体思路:媒体深度融合下传媒行业重组研究  

Basic Logic and Train of Thought:Research on the Reorganization of Media Industry to the Background of In-depth Media Convergence

作　　者：肖赞军[1] 杜晓琳 Xiao Zanjun;Du Xiaolin

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《传媒观察》2021年第11期37-44,共8页Media Observer

基　　金：湖南省教育厅创新平台开放基金项目“传统媒体与新兴媒体融合发展的商业模式”(17K059)的研究成果。

摘　　要：推动媒体深度融合发展,迫切需要推进传媒行业全面重组。传媒体制改革形成了"市场推动、行政主导"的协同模式,由此产生的强大路径依赖效应,推动了第一阶段的媒体融合发展实践。但商业模式渐成行业性难题,自下而上的市场推动力量逐步"撤退",媒体深度融合下,需通过行政手段全面主导、强力推动传媒行业全面重组。应深化分类体制改革,对时政类媒体进行整合,重铸新型主流媒体格局;对市场类媒体全面重组,破除体制约束,尝试跨界重组推动转型发展。The media industry has been in recession massively.Actions to propel convergence and development of media are sorely needed to boost the comprehensive reorganization of media industry.The media system reform has formed a"market-driven and administration-led"collaborating mode,which results in the path-dependent effect that pushed the practice of media convergence development in the first stage.However,the business model is becoming an industrial problem,and the driving forces of bottom-up market are gradually"retreating".Under the in-depth media convergence,it is necessary to fully lead and proactively promote the comprehensive reorganization of media industry through administrative means.Actions are needed to deepen the reform of classification system,to integrate the current media politics,and to recast a new mainstream media pattern.Furthermore,it is necessary to reorganize the market media comprehensively by breaking the constraints of media system,and catalyze transformation of cross-boundary regrouping.

关 键 词：深度融合 行业重组 传媒体制 

分 类 号：G206[文化科学—传播学]