基于职业岗位分析的高职市场营销专业课程体系创新性建设  

Innovative Construction of Higher Vocational Marketing Professional Curriculum System Based on Vocational Post Analysis

作　　者：庞爱玲[1] PANG Ailing(School of Economics and Management,Jiaozuo University,Jiaozuo 454003,China)

机构地区：[1]焦作大学经济管理学院,河南焦作454003

出　　处：《焦作大学学报》2021年第4期107-111,共5页Journal of Jiaozuo University

基　　金：焦作大学教学改革研究项目(焦大政[2020]94号)。

摘　　要：在以就业为导向的高职院校中,基于人才市场职业岗位分析,确定人才培养目标,建设创新性课程体系,是应用型人才培养的思路和方向。以高职市场营销专业为例,从职业岗位分析入手,围绕学生职业素质和岗位能力培养,对市场营销专业课程体系的创新性建设进行研究,以期提高市场营销专业的人才培养质量,提升专业就业率和对口率。In employment-oriented vocational colleges and universities, based on the analysis of vocational posts in the talent market, determining talent training goals and building an innovative curriculum system are the ideas and directions for application-oriented talent training. It takes the marketing major of higher vocational education as an example, starts with the analysis of professional positions, focuses on the students’ professional quality and job ability training, and conducts research on the innovative construction of the marketing major curriculum system, with a view to improving the quality of talent training for marketing majors and increasing the professional employment rate and counterparty rate.

关 键 词：职业岗位 职业能力 市场营销 课程体系 创新 

分 类 号：G642[文化科学—高等教育学]