眉山大学城包装废弃物逆向物流客户意向影响因素研究  

Research on Influencing Factors of Customer Intention and Reverse Logistics of Packaging Waste in Meishan University Town

作　　者：蔡洪 Cai Hong(School of Economics and Management,Sichuan Technology and Business University,Meishan 620000 China)

机构地区：[1]四川工商学院经济管理学院,四川眉山620000

出　　处：《四川工商学院学术新视野》2021年第4期119-122,共4页Academic New Vision of Sichuan Technology and Business University

摘　　要：我国对于包装废弃物的回收率不高,消费者的回收意识不强,回收意愿不强烈,并且包装废弃物逆向物流体系不完善等问题直接导致了资源严重浪费,环境破环。文章通过对眉山大学城实地调查和问卷调查的方法对264名消费者在包装废弃物回收的各方面情况进行分析,运用SPSS描述性数据统计分析法、交叉分析法以及图标形式等方法,分析从消费者参与意愿、实际行为影响因素,得出包装废弃物逆向物流客户意向研究结论与建议。The recycling rate of packaging waste in China is not high,and consumers'awareness and intension of recycling is not strong.The imperfect reverse logistics system of packaging waste directly leads to serious waste of resources and environmental damage.In this paper,264 consumers in Meishan University Town were analyzed by field investigation and questionnaire survey on all aspects of packaging waste recycling.It uses SPSS descriptive data,statistical analysis,cross analysis,icon form and other methods to analyze the factors affecting the actual behavior and intension of consumers to participate in the recycling.Then,the conclusions and suggestions of customer intention and reverse logistics of packaging waste are drawn.

关 键 词：包装废弃物 逆向物流 消费者意愿 

分 类 号：X705[环境科学与工程—环境工程] F259.2[经济管理—国民经济]