大学生文娱消遣旅游消费调研  

A Survey of College Students'Recreation and Tourism Consumption

作　　者：魏敏 Wei Min(School of Economics and Management,Sichuan Technology and Business University,Meishan 620000 China)

机构地区：[1]四川工商学院经济管理学院,四川眉山620000

出　　处：《四川工商学院学术新视野》2021年第4期136-140,共5页Academic New Vision of Sichuan Technology and Business University

摘　　要：在如今的社会发展中,旅游已然成为了人们不可或缺的一部分,在所有旅游市场和主体中,文娱消遣旅游和大学生群体是不可忽视的一部分,因此,大学生休闲旅游市场的开发和拓展是尤为重要的。为了了解大学生文娱消遣旅游的市场状况、消费偏向和影响因素等,文章通过发放调查问卷的形式,对在校大学生进行调研,从而分析影响他们选择旅游类型、动机、偏好以及阻碍因素等。In today's social development,tourism has become an indispensable part of people's life.In all tourism market and main body,recreational tourism and college students are important parts that can not be ignored.Therefore,the development and expansion of college students'leisure tourism market is particularly important.In order to know about the market conditions of college students'recreational tourism,consumption bias and influencing factors,the paper conducts a survey on college students by issuing questionnaires.Then it analyzes the motivation,preference and hindrance factors that influence their choice of travel type.

关 键 词：文娱消遣旅游 旅游特征 大学生旅游 调研 

分 类 号：F126.1[经济管理—世界经济]