供给侧改革视角下白领群体服装消费研究  

Research on clothing consumption of white-collar groups from the perspective of supply side reform

作　　者：季勇[1,2] 季聪颖 Ji Yong;Ji Congying(Nantong University Xinglin College,Nantong 226236,China;School of Textile and Clothing,Nantong University,Nantong 226019,China)

机构地区：[1]南通大学杏林学院,江苏南通226236 [2]南通大学纺织服装学院,江苏南通226019

出　　处：《纺织报告》2021年第11期32-33,共2页

基　　金：江苏高校哲学社会科学研究一般项目(2017SJB2205);南通大学杏林学院教育教学基金资助项目(316041035);南通大学杏林学院科研基金(2017K217)。

摘　　要：在供给侧结构性改革背景下,职业白领群体作为当今社会具有较高消费水平的群体,为我国服装市场的发展提供了强有力的经济支持。文章通过问卷调查对白领群体的服装消费行为以及消费心理进行研究,对服装消费动机、服装消费行为、消费场所、品牌关注度、信息来源等方面进行分析。结果表明,白领群体的服装消费行为相对分化,消费心理成熟而理性。In the context of supply side structural reform,as a group with high consumption level in today’s society,white-collar professional group provides strong economic support for the development of China’s clothing market.This paper uses a questionnaire to study the clothing consumption behavior and consumption psychology of white-collar groups,and analyzes the clothing consumption motivation,clothing consumption behavior,consumption place,brand attention,information source and so on.The results show that the clothing consumption behavior of white-collar groups is relatively differentiated,and the consumption psychology is mature and rational.

关 键 词：供给侧改革 白领 消费心理 

分 类 号：J523.5[艺术—艺术设计]