服装品牌形象中的平面设计探究  

Research on graphic design in clothing brand image

作　　者：杨智[1] Yang Zhi(Wuchang Institute of Technology,Wuhan 430065,China)

机构地区：[1]武昌工学院,湖北武汉430065

出　　处：《纺织报告》2021年第12期87-88,共2页

摘　　要：服装设计不仅要满足人们日常出行等基本要求,还要满足人们对时尚性、美观性的需求。只有加强服装品牌形象的设计,才能使服装品牌获得长久、稳定的发展。作为一种基本的形象设计方法,平面设计能更直观地传达服装品牌的信息,更精准地表达服装品牌的产品理念。文章主要对平面设计进行探讨,以期为提升服装品牌形象提供参考。Clothing design should not only meet people’s basic requirements such as daily travel,but also meet people’s needs for fashion and beauty.Only by strengthening the design of clothing brand image can the clothing brand achieve long-term and stable development.As a basic image design method,graphic design can more intuitively convey the information of clothing brand and more accurately express the product concept of clothing brand.This paper mainly discusses graphic design in order to provide reference for improving clothing brand image.

关 键 词：服装设计 服装产品 服装品牌 平面设计 

分 类 号：J523.5[艺术—艺术设计]