日本休闲体育运动“武道旅游”对我国武术发展的启示  

The Enlightenment of Japanese Leisure Sport"Budo Tourism"to the Development of Chinese Wushu

作　　者：靳志鑫[1,2] Jin Zhixin(Taiyuan University of Sicence and Technology,Taiyuan Shanxi 048000,China;Shanxi College of Technology,Jincheng Shanxi 048000,China)

机构地区：[1]太原科技大学,山西太原030000 [2]山西科技学院,山西晋城048000

出　　处：《武术研究》2021年第12期150-152,共3页Wushu Studies

摘　　要：日本借助休闲体育运动的崛起浪潮,稳抓2020年东京奥运会举办契机,推出了"武道"为发展主题的体育旅游。通过案例研究等方法分析日本"武道旅游"市场开发模式,为我国武术发展提供借鉴。主要结论:日本"武道旅游"其自身具备完善的武术联盟组织,架构清晰,同时其优越的基础设施建设,宣传策略,细化消费群体,项目开发的聚集性及服务设施的完善,为日本武道事业的发展提供了新的发展路径。建议我国应采用双循环发展新格局注重国内市场开发,创新我国武术旅游项目种类及经营方式,以国内国际双循环相互促进,创新宣传方式。Japan is riding on the rise of leisure sports to hold the 2020 Tokyo Olympics,launched"Budo"for the development of the theme of sports tourism.Through case study and other methods,the paper analyzes the Japanese"Budo Tourism"market development model,to provide reference for the development of Chinese Wushu.Main conclusion:Japan’s"Budo Tourism"has its own perfect Wushu alliance organization and clear structure.Meanwhile,its superior infrastructure construction,propaganda strategy,refined consumer groups,aggregation of project development and improvement of service facilities provide a new development path for the development of Japan’s Budo cause.It is suggested that China should adopt the new pattern of double circulation development to pay attention to the development of domestic market,innovate the types and operation mode of Wushu tourism in China,promote each other by domestic and international double circulation,and innovate the way of publicity.

关 键 词：日本 武道旅游 发展模式 启示 

分 类 号：G80[文化科学—运动人体科学]