大数据时代少儿体适能培训服务供给侧改革研究  

Research on Service Supply Side of Children's Physical Fitness Training in Big Data Era

作　　者：赵伟科[1] 王燕[1] 安晋 ZHAO Weike;WANG Yan;AN Jin(Shanxi Datong University,Datong,Shanxi Province,037009 China)

机构地区：[1]山西大同大学,山西大同037009

出　　处：《当代体育科技》2021年第32期156-158,178,共4页Contemporary Sports Technology

基　　金：2020年大同市科技计划软科学项目(2020166)。

摘　　要：该文运用文献资料法、问卷调查法等,以山西省大同市为例,分析大数据时代少儿体适能培训服务存在的供需问题及改革措施。研究表明,学员对培训机构提供的教练员、课程设计服务满意度较高,但培训服务在运动监测、训练时长、场地及器械方面供给不足。将大数据运用于运动健康服务业中,可以准确分析互联网行为、精准推送产品及服务、有效促进产业跨界联动发展。因此,应充分利用大数据,优化营销手段,建立“线上+线下”一体化服务模式,进行智能化数据监测,科学规划课程,以满足学员培训需求。Using the method of literature review,questionnaire survey and so on,taking Datong City of Shanxi Province as an example,this paper analyzes the supply and demand problems and reform measures of children's physical fitness training service in big data era.The research shows that the trainees are highly satisfied with the coaches and curriculum design services provided by the training institutions,but training services are insufficient in sports monitoring,training duration,venues and equipment.The application of big data in sports health service can accurately analyze internet behavior,accurately push products and services,and effectively promote the cross-border linkage development of industry.Therefore,we should make full use of big data,optimize marketing means,establish on-line and off-line integrated service mode,carry out intelligent data monitoring and scientific planning courses to meet the training needs of students.

关 键 词：大数据 少儿 体适能 供给侧 

分 类 号：G80-05[文化科学—运动人体科学]