新发展格局下体育会展产业的发展策略研究  

Research on the Development Strategy of Sports Exhibition Industry under the New Development pattern

作　　者：李学刚[1] LIU Xuegang(Tianjin Agricultural University,Tianjin,300381 China)

机构地区：[1]天津农学院,天津300381

出　　处：《当代体育科技》2021年第32期212-215,共4页Contemporary Sports Technology

摘　　要：体育会展产业能有效促进城市发展、拉动就业,提升国家整体社会效益与经济效益。我国体育会展产业发展态势良好,但囿于历史包袱、技术条件限制,与西方国家大型体育会展仍存在较大差距,产业结构不合理、经济效益不足等问题日益凸显。该文在分析我国会展产业发展现状的基础上,探析会展产业面临的机遇与挑战,提出规划体育会展场馆布局、提升体育会展产业粘性、培养会展专业人才等发展策略与路径。Sports exhibition industry can effectively promote urban development,stimulate employment and improve the overall social and economic benefits of the country.The development trend of China's sports exhibition industry is good.However,due to the historical burden and technical conditions,there is still a big gap between China and western countries in the development of sports exhibition industry,and the problems of irrational industrial structure and insufficient economic benefit are becoming more and more obvious.Based on the analysis of the current situation of China's exhibition industry,this paper explores the opportunities and challenges that exhibition industry is facing,puts forward the development strategies and paths of planning the layout of sports exhibition venues,promoting the stickiness of sports exhibition industry and cultivating professional talents.

关 键 词：新发展格局 体育产业 会展产业 体育经济 

分 类 号：G80-05[文化科学—运动人体科学]