基于非遗扎染技艺的艾德莱斯绸旅游文创产品现状分析  

Analysis on the Current Situation of Edelis Silk Tourism Cultural and Creative Products Based on the Intangible Cultural Heritage Tie-Dye Technique

作　　者：张雪丽[1] 黄平[2] ZHANG Xue-li;HUANG Ping(School of Hotel Management,Tourism College of Zhejiang,Hangzhou,Zhejiang,China 311231;School of Fashion,Zhejiang Fashion Institute of Technology,Ningbo,Zhejiang,China 315211)

机构地区：[1]浙江旅游职业学院酒店管理学院,浙江杭州311231 [2]浙江纺织服装职业技术学院时装学院,浙江宁波315211

出　　处：《浙江纺织服装职业技术学院学报》2021年第4期72-78,共7页Journal of Zhejiang Fashion Institute of Technology

基　　金：浙江省教育厅援疆专项课题(编号:Y202044720)。

摘　　要：艾德莱斯绸作为新疆丝绸纺织品的代表,其独特的扎经染色技艺是我国重要的非物质文化遗产之一。本文通过实地调研和问卷调查,深入研究新疆旅游文创产品的开发现状,分析消费者对旅游文创产品的偏好和对新疆艾德莱斯绸文创产品的消费需求,针对性提出新疆扎染技艺旅游文创产品开发策略。As the representative of Xinjiang silk textiles,Edelis silk is one of China's important intangible cultural heritage items because of its unique warp tying and dyeing skill.Through field research and questionnaire survey,this paper deeply studies the developing status of tourism cultural and creative products in Xinjiang.By analyzing consumers'preferences for those products and consumer's demand for Xinjiang Edelis silk goods,this paper puts forward the development strategy ofXinjiang tourism cultural and creative products based on tie-dye technique.

关 键 词：扎染技艺 旅游文创产品 艾德莱斯绸 非物质文化遗产 

分 类 号：TS190.6[轻工技术与工程—纺织化学与染整工程]