中小企业发展跨境电商的现状与措施  

Status and Measures of Developing Cross-border E-commerce in Small and Medium-sized Enterprises

作　　者：陈海涛[1] CHEN Haitao(Ningbo Polytechnic)

机构地区：[1]宁波职业技术学院

出　　处：《商展经济》2021年第23期14-16,共3页Trade Fair Economy

基　　金：2019年度浙江省社科联社科普及课题:跨境电商平台规则及实用案例知识读本(19YB37)资助。

摘　　要：本文结合当下跨境电商的成长现状,分析了其发展趋势,以及在跨境电商背景下,中小企业从事跨境电商所存在的物流发展滞后、融资难、开拓市场难、人才招留困难等问题,提出了完善企业物流体系、组织创设标准的跨境电商人才队伍、选择合适的消费群体及商品类别等解决方案。In the context of cross-border e-commerce, its development trend, problem of lagging logistics development, difficulties in financing, market expansion, recruiting and retaining talents and so forth are analyzed for small and medium-sized enterprises(SMEs) that are engaged in cross-border e-commerce, and solutions such as improving enterprise logistics system, organizing and creating a standardized cross-border e-commerce talent team, and selecting suitable consumers and product categories are proposed.

关 键 词：跨境电商 中小企业 物流 问题 对策 

分 类 号：F724.6[经济管理—产业经济]