浅谈中国文化贸易现状与发展策略  

On the Status Quo and Development Strategies of China’s Cultural Trade

作　　者：陈海涛[1] CHEN Haitao(Ningbo Polytechnic)

机构地区：[1]宁波职业技术学院

出　　处：《商展经济》2021年第21期48-50,共3页Trade Fair Economy

基　　金：2019年度浙江省社科联社科普及课题:跨境电商平台规则及实用案例知识读本(19YB37)资助。

摘　　要：中国是世界上四大文明古国之一,历史横跨五千年之久,中国文化贸易更是源远流长。近几年,由于国际竞争日益激烈,国家之间从军事实力的较量转向文化软实力的较量。文化贸易作为衡量文化水平和经济水平的重要标准,因经济效益大、附加值高等特点越来越受到国内外的重视与关注。本文对中国各个时期的文化贸易情况进行分析,重点分析了中国文化贸易的现状,提出了文化贸易的发展策略。China is one of the four ancient civilizations in the world, with a history of five thousand years, and its cultural trade has a long history. In recent years, due to the increasingly fierce international competition, the competition between countries has shifted from military power to cultural soft power. As an important standard to measure the level of culture and economy, cultural trade has attracted more and more attention at home and abroad due to its characteristics of large economic benefits and highly added value. This paper analyzes the situation of China’s cultural trade in various periods, focuses on the current situation of China’s cultural trade, and puts forward the development strategies of cultural trade.

关 键 词：文化贸易 竞争 动漫 人才 发展策略 

分 类 号：F712.9[经济管理—产业经济]