向日葵产业向高质量发展转型所面临的挑战与思考  

Challenges and Reflections on the Transformation of Sunflower Industry to High-Quality Development

作　　者：李洋[1] 杨翔宇 王佰众[1] 任孝慈 李晓伟[1] 何中国[1] Li Yang;Yang Xiangyu;Wang Baizhong;Ren Xiaoci;Li Xiaowei;He Zhongguo(Institute of Peanut Research,Jilin Academy of Agricultural Sciences,Gongzhuling,136100 China)

机构地区：[1]吉林省农业科学院花生研究所,公主岭136100

出　　处：《农业科技管理》2021年第6期70-73,共4页Management of Agricultural Science and Technology

基　　金：吉林省农业科技创新工程项目(CXGC2021ZY107);国家特色油料产业技术体系(CARS-14-2-12)。

摘　　要：文章阐述了近10年我国向日葵产业生产、加工、经营的现状,分析列举了产业转型期面临的问题,如成果转化不足致使科企供需矛盾突出、高度依赖SH363等品种导致产品同质化严重、病虫草害增加造成生产成本过高,以及综合开发利用不够等,提出通过加强品牌建设、提高质量去赢得消费者的信任,综合利用品种、技术及生产标准体系来引导特色作物生产方式的变革,将产业链联结成一个有机的经济系统构建产业联盟,以及借助互联网技术营销宣传助推产业转型发展等建议,以期通过科技的力量不断提高我国向日葵产业综合效益和竞争力。The status of the production,processing and operation of Chinese sunflower industry in the past ten years was expounded in the paper.Problems facing in the industrial transformation period were analyzed and listed,such as the lack of transformation of results leads to the prominent contradiction between supply and demand of science and enterprises,high reliance on SH363 and other varieties leads to serious homogenization of products,increased pests,diseases and weeds and excessive production costs,and the comprehensive development and utilization of insufficient.Suggestion was put forward,i.e.,to win the trust of consumers by strengthening brand building and improving quality,comprehensive use of varieties,technology and production standard system to guide the change of the production mode of characteristic crops,connect the industrial chain into an organic economic system to build an industrial alliance.At the same time,with the help of internet technology marketing publicity to promote industrial transformation and development.By using the power of technology,the comprehensive efficiency and competitiveness of Chinese sunflower industry will be continuously improved.

关 键 词：向日葵产业 高质量发展 转型 品牌建设 产业联盟 

分 类 号：F326.12[经济管理—产业经济]