互联网支付影响绿色消费的效应及催化路径——从感知到实践的中介作用检验  

The Effect of Internet Payment on Green Consumption and Its Catalytic Path——Examination of the Intermediary Effect from Perception to Practice

作　　者：安家骥 刘国亮[1] 狄鹤 AN Jia-ji;LIU Guo-liang;DI He(School of Management,Jilin University,Changchun 130022,China)

机构地区：[1]吉林大学管理学院,吉林长春130022

出　　处：《税务与经济》2021年第6期54-60,共7页Taxation and Economy

基　　金：吉林省社会科学基金项目(项目编号:2020C043)。

摘　　要：随着我国环境保护事业的全面发展,人民群众的环保意识普遍增强,但具体投入到绿色可持续发展的"可视化"个体行为和群众普遍参与度并未实现与之相匹配的大幅提高。基于我国623份问卷调研数据的实证分析表明,环保领域的"知"与"行"尚未合一,高收入大龄女性群体具备高水平环保感知度,高收入年轻男性群体具备高水平环保实践度;环保感知和互联网支付的使用均对环保实践起到积极作用;互联网支付的应用可以更好地推动具有较高环保感知的人群积极投身于环保实践,中介作用显著。政府应加大力度引导目标人群参与绿色发展实践,为公众提供良好的绿色低碳参与平台和环境,拓宽绿色行为的应用渠道。以互联网企业为主体的线上支付技术可以提高居民的环保参与度,应对其创新性应用给予激励,充分发挥互联网支付对绿色可持续发展的促进作用。With the overall development of environmental protection in China,the people’s awareness of environmental protection has generally increased. However,the “visualized”individual behaviors specifically invested in green sustainable development and the general participation of the masses have not achieved a substantial increase in line with people’ s awareness of environmental protection. Based on 623 questionnaire survey data in China,an empirical analysis shows that “knowledge”and “action”in the field of environmental protection have not yet been integrated. The elder women with high-income have a high level of environmental awareness,and the young men with high-income have a high level of environmental protection practice. Both environmental awareness and the use of Internet payment play a positive role in environmental protection practices. The application of Internet payment can better promote people with high environmental awareness to actively participate in environmental protection practices,and the intermediary role is significant. The government should increase its efforts to guide the target population to participate in green development practices,provide the public with a good platform and environment for green and low-carbon participation,and broaden the application channels for green behavior. Since online payment technology with Internet companies as the mainstay can increase residents’ participation in environmental protection,it is important to encourage their innovative applications. It is still crucial to give full play to the role of Internet payment in promoting green and sustainable development.

关 键 词：环保感知 环保实践 互联网支付 中介效应 个体特征 

分 类 号：F062.6[经济管理—政治经济学]