创业拼凑、商业模式创新与家庭农场创业绩效关系——基于湖南省的典型案例分析  

The Relationship Between Entrepreneurial Bricolage,Business Model Innovation and Entrepreneurial Performance of Family Farms:An Analysis Based on Typical Cases in Hunan Province

作　　者：段海霞 易朝辉[2] 苏晓华[1] DUAN Haixia;YI Zhaohui;SU Xiaohua

机构地区：[1]暨南大学管理学院 [2]湖南农业大学商学院

出　　处：《中国农村观察》2021年第6期26-46,共21页China Rural Survey

基　　金：国家自然科学基金项目“创业拼凑、商业模式创新与家庭农场创业绩效研究”(项目编号:71673084);国家自然科学基金项目“制度理论视角下的社会创业:从诱发到实现”(项目编号:71872074);国家社会科学基金年度项目“农民工返乡创业助推乡村振兴的有效模式与路径优化研究”(项目编号:20BJY141)的资助。

摘　　要：家庭农场创业是促进乡村振兴、推动农业农村现代化的重要力量,已受到越来越多的关注。本文基于企业资源观,以湖南省3个典型家庭农场为案例,旨在探索创业拼凑、商业模式创新与家庭农场创业绩效三者之间的关系。研究发现,在资源匮乏情境下,家庭农场采用差异化的创业拼凑策略,通过创新商业模式的不同要素提高创业绩效,以实现可持续发展。网络拼凑和技能拼凑策略有利于家庭农场创新价值主张、增强产品的独特性,人力拼凑和客户拼凑策略有利于家庭农场创新目标客户、扩大农场服务对象,物质拼凑和制度拼凑策略有利于家庭农场创新价值链、优化价值创造活动,进而提升家庭农场创业绩效。本文的研究结论揭示了家庭农场的创业机制和成长路径,为中国家庭农场未来发展方向提供了理论指导。Family farm entrepreneurship is an important force to promote rural revitalization and modernization of agriculture and rural areas,which has attracted more and more attention.Based on the view of enterprise resources,this article takes three typical family farms in Hunan Province as cases,aiming to explore the relationship between entrepreneurial bricolage,business model innovation and entrepreneurial performance of family farms.The study shows that in the context of resource scarcity,in order to achieve sustainable development,family farms adopt differentiated entrepreneurial bricolage strategies to improve entrepreneurial performance by innovating different elements of business model.Firstly,network bricolage and skill bricolage strategies are conducive to innovating the value proposition and enhancing product uniqueness,thereby improving the entrepreneurial performance of family farms.Secondly,labor bricolage and customers bricolage strategies are conducive to innovating target customers and expanding product service targets,thereby enhancing the entrepreneurial performance of family farms.Thirdly,physical bricolage and institutional bricolage strategies are conducive to innovating value chain and optimizing value creation activities,thereby increasing the entrepreneurial performance of family farms.The findings of this article reveal the entrepreneurial mechanism and growth paths of family farms and provide theoretical guidance for the future development direction of family farms in China.

关 键 词：创业拼凑 商业模式创新 家庭农场 创业绩效 

分 类 号：F324.1[经济管理—产业经济]