塑料制造行业电商发展面临的问题和解决对策  

E-commerce Development in Plastic Manufacturing Industry:Problems and Solutions

作　　者：刘列转[1] Liu Liezhuan(Baoji Vocational and Technical College,Baoji,721013,China)

机构地区：[1]宝鸡职业技术学院,宝鸡721013

出　　处：《塑料助剂》2021年第5期70-72,77,共4页Plastics Additives

摘　　要：我国塑料制造业的快速转型和电子商务的高速发展都得到相关政策的鼓励支持,塑料制造业的电商发展在一定程度上优化了相关企业的组织结构,对数字化的生产、企业市场竞争力和风险控制能力都有积极的影响。相关企业要从重视发展创新、提高产品质量、发挥自身品牌效应等方面辅助加快制造业电商的发展。The rapid transformation of China's plastic manufacturing industry and the quick development of e-commerce have been stimulated and supported by relevant policies.The organizational structure of relevant enterprises has been optimized to a certain degree due to the e-commerce development of plastic manufacturing industry,which has a positive impact on digital production,enterprise market competitiveness and risk control ability.Relevant enterprises should help to accelerate the development of e-commerce in the manufacturing industry from the aspects of concerning development and innovation,improving product quality,and giving full play to their own brand effect.

关 键 词：制造业 电商发展 解决对策 

分 类 号：F724.6[经济管理—产业经济] F426.72