新媒体时代电视民生新闻节目叙事路径探析  

Analysis on the narrative path of TV news programs on people′s livelihood in the new media era

作　　者：章卫华 ZHANG Wei-hua(Xinyu Radio and Television Station,Xinyu 338000 China)

机构地区：[1]新余市广播电视台,江西新余338000

出　　处：《新余学院学报》2021年第6期98-104,共7页Journal of Xinyu University

摘　　要：电视民生新闻节目以贴近、服务民生的特性而广受关注。一些电视民生新闻节目在叙事路径方面存在叙事题材较单一、叙事主体不够清晰、叙事方式不恰当等问题。为此,新媒体时代电视民生新闻节目通过生活化的叙事题材、去中心化的叙事主体、“蜂巢型”叙事模式等叙事路径的不断探索,让民生新闻节目更接地气、聚人气、赢民心。同时,新媒体时代电视民生新闻节目在保持为民服务的基础上,应精选叙事题材、深挖本土新闻,抓准叙事主体、把握报道方向,创新叙事方式、大小屏联动,不断适应媒介融合及受众需求,完善叙事路径,使其保持旺盛生命力及竞争力。TV news programs on people′s livelihood have attracted wide attention for their characteristics of being close to and serving people′s livelihood.Some TV news programs on people′s livelihood have some problems in the narrative path,such as single narrative theme,unclear narrative subject,and inappropriate narrative method.To this end,in the era of new media,TV news programs on people′s livelihood continue to explore narrative paths such as life-oriented narrative themes,decentralized narrative subjects,and“beehive”narrative models to make news programson people′s livelihood more popular and successful.At the same time,on the basis of serving the people,TV news programs on people′s livelihood in the new media era should select narrative themes,dig deep into local news,grasp the narration subject,control the reporting direction,innovate narrative methods,link large and small screens,continue to adapt to media integration and audience needs,improve the narrative path to keep it vigorous and competitive.

关 键 词：电视民生新闻节目 新闻叙事 叙事题材 叙事主体 叙事模式 新媒体时代 

分 类 号：J952[艺术—电影电视艺术]