湘鄂赣苏区板报设计的视觉文化探析  

Visual Culture of Wall-newspaper Design in Hunan,Hubei,Jiangxi Soviet Area

作　　者：邓淑蓉 Deng Shurong

机构地区：[1]北京字节跳动网络技术有限公司

出　　处：《服装设计师》2022年第1期69-73,共5页Fashion China

基　　金：北京大学文化传承与创新研究院(抚州)立项课题《红色标语体系的历史考察与当代媒介传播策略研究》(批准号:FZICIPKU2021009)的阶段性成果。

摘　　要：本文以1927-1936年的湘鄂赣苏区板报为研究对象,探讨了中国共产党在苏区发展时的文化生产策略和视觉符号特征。研究发现:板报是中共在物质条件匮乏、宣传机制尚不健全、军事斗争和政权发展的现实需要下所创造的基层宣传媒介,其内容涉及政权建设、军事斗争等方面,在视觉风格的设计上,板报将图像和文本结合在一起,创造出了一种生产便捷,同时又利于大众接受的视觉形态。This research focuses on the wall-newspaper in Hunan,Hubei,Jiangxi and Soviet Area Wall Newspapers from 1927 to 1936,and discusses the cultural production strategies and visual symbol characteristics of the Communist Party of China during its development in the Soviet area.The research found that the wall newspaper is a grassroots propaganda medium created by the CCP due to the lack of material conditions,the incomplete propaganda mechanism,and the actual needs of military struggles and regime development.Its propaganda content involves regime construction and military struggles.In terms of visual style,Board newspapers combine images and texts,which are easy to create and easy to be taken by the rural residents.

关 键 词：板报 苏区 视觉文化 

分 类 号：D23[政治法律—政治学]