浙江省文化旅游业发展效率及影响因素研究  

Research on development efficiency and influencing factors ofcultural tourism in Zhejiang province

作　　者：章迪平[1] 蒋小艺 ZHANG Diping;JIANG Xiaoyi(School of Sciences,Zhejiang University of Science and Technology,Hangzhou 310023,Zhejiang,China)

机构地区：[1]浙江科技学院理学院,杭州310023

出　　处：《浙江科技学院学报》2021年第6期509-518,共10页Journal of Zhejiang University of Science and Technology

基　　金：浙江省文化和旅游厅科研与创作项目(2020KYY011)。

摘　　要：为推动浙江省文化旅游业高质量发展,现根据浙江省2010—2018年文化旅游业投入产出数据,采用数据包络法规模报酬可变模型和Malmquist指数,分别对文化旅游业静态及动态发展效率进行测度,并运用Tobit模型探讨浙江省文化旅游业发展效率的影响因素。研究结果显示,浙江省文化旅游业综合发展效率虽然较高,但仍有7.1%的提升空间;规模效率变动与技术变动呈相反趋势;全要素指数变动先后分别受技术变动和技术效率变动的影响;城市化水平、产业结构及对外开放程度对浙江省文化旅游业发展效率具有较大的促进作用。为此,从技术与产业规模的协调发展、文化旅游资源的有效利用、产业结构的优化调整、文化旅游知识产权的设计与应用等方面,提出了相关对策建议。总体上看,浙江省文化旅游业发展潜力大,资源要素多,但技术管理和优化配置方面还有待提高。研究结果可为浙江省文化旅游业资源要素优化配置及技术管理提供参考。In order to promote the high-quality development of cultural tourism in Zhejiang province,based on the input-output data of cultural tourism in Zhejiang province from 2010 to 2018,the data envelopment method variable returns to scale model and the Malmquist index were used to evaluate the static and dynamic development efficiency of the cultural tourism.Subsequently,the Tobit model was employed to explore the influencing factors of development efficiency of cultural tourism in Zhejiang province.The research results show that although the comprehensive development efficiency of Zhejiang's cultural tourism is relatively high,there is still room for improvement of 7.1%;changes in scale efficiency are opposite to changes in technology;changes in total factor index are successively affected by changes in technology and technical efficiency,respectively;the urbanization level,the industrial structure and the degree of opening to the outside world have a greater role in promoting the development efficiency of cultural tourism in Zhejiang province.For this reason,relevant countermeasures and suggestions have been put forward from the aspects of coordinated development of technology and industrial scale,effective utilization of cultural tourism resources,optimization and adjustment of industrial structure,and design and application of cultural tourism intellectual property rights.On the whole,Zhejiang's cultural tourism has great potential for development and many resource elements,but technical management and optimal allocation still need to be improved.The results of the study can provide reference for the optimization of cultural tourism resource elements and technical management in Zhejiang province.

关 键 词：浙江省文化旅游业 发展效率 数据包络法 MALMQUIST指数 TOBIT模型 影响因素 

分 类 号：F590[经济管理—旅游管理]