我国冰雪运动产业高质量发展机遇、趋势与路径  

High-Quality Development of Ice and Snow Sports Industry in China:Opportunity,Trend and Path

作　　者：刘超[1] 陈林祥[2] LIU Chao;CHEN Lin-xiang(Graduate School,Wuhan Sports University,Wuhan 430079,China;Economics and Management School,Wuhan Sports University,Wuhan 430079,China)

机构地区：[1]武汉体育学院研究生院,武汉430079 [2]武汉体育学院经济与管理学院,武汉430079

出　　处：《体育文化导刊》2021年第11期19-25,共7页Sports Culture Guide

摘　　要：运用文献资料、逻辑分析等方法,探究我国冰雪运动产业高质量发展的重要意义、机遇、趋势与路径。冰雪运动产业高质量发展有利于培育体育消费新需求,促进国内经济大循环;引领全民健身新风尚,推动健康产业发展;贯彻绿色发展新理念,助力碳中和实现。基于政策扶持、资本注入与冬奥契机等机遇,呈现消费升级成为核心驱动力,多元业态融合、产业链不断延伸,数字经济推动作用愈发凸显等趋势。发展路径:以指导监督为原则,促进政府职能转变;以技术创新为支撑,推动产业结构升级;以市场需求为导向,扩大冰雪运动有效供给;以改善民生为目标,深化冰雪与相关产业融合;以冬奥会为契机,大力弘扬冰雪运动文化。By using the methods of literature review and logical analysis,this paper explored the significance,opportunity,trend and path of the high-quality development of ice and snow sports industry in China.The high-quality development of the ice and snow sports industry is conducive to cultivating new sports consumption demand and promoting the domestic economic cycle,leading the new fashion of national fitness and promoting the development of the health industry,and implementing the new concept of green development and helping to achieve carbon neutrality.Based on the policy support,capital injection and the opportunity of the Winter Olympics,it presents the trend of consumption upgrading as the core driving force,the integration of diversified business formats,the continuous extension of the industrial chain,and the increasingly prominent role of the digital economy.Development path:We should take guidance and supervision as the principle to promote the transformation of government functions,take technological innovation as the support to promote the upgrading of industrial structure,expand the eff ective supply of ice and snow sports based on market demand,deepen the integration of ice and snow with related industries to improve people's livelihood,and taking Winter Olympics as an opportunity to vigorously promote the ice and snow sports culture.

关 键 词：冰雪运动 体育产业 高质量 

分 类 号：G86[文化科学—体育训练]