产业链视角下我国体育消费市场发展的内在逻辑与优化路径  

Internal Logic and Optimization Path of Sports Consumption Market Development in China from the Perspective of Industrial Chain

作　　者：张时秋 彭国强 ZHANG Shi-qiu;PENG Guo-qiang(Nanjing Sports Institute,Nanjing 210014,China;Jiangsu Collaborative Innovation Center of Sports and Health Project,Nanjing 210014,China)

机构地区：[1]南京体育学院,南京210014 [2]江苏省运动与健康工程协同创新中心,南京210014

出　　处：《体育文化导刊》2021年第11期82-89,共8页Sports Culture Guide

基　　金：国家社会科学基金项目(19BTY023)。

摘　　要：运用文献资料、逻辑分析等研究方法,系统阐释我国体育消费市场发展的内在逻辑,提出优化路径。我国体育消费市场要遵循企业链、产品链、技术链、价值链和空间链“五位一体”的内在发展逻辑:依托企业链,引导核心企业群协同发展;打造产品链,助力业态品牌转型升级;利用技术链,推动关键技术要素聚合发展;依靠价值链,激发产品价值扩容增效;架构空间链,实现聚集化发展与区域化布局。优化路径:以集群化为重点,优化空间链合理分布;以平台化为纽带,打通企业链惯性壁垒;以智能化为引领,推动技术链数字化转型;以创新性为核心,优化产品链供给侧结构;以品牌化为灵魂,增强价值链核心竞争力。By using the methods of literature review and logic analysis,this paper systematically explained the internal logic of the development of sports consumption market in China,and put forward the optimization path.China's sports consumption market should follow the five-sphere integrated internal development logic of enterprise chain,product chain,technology chain,value chain and space chain.It should rely on enterprise chain to guide the coordinated development of core enterprises,build product chain to help the transformation and upgrading of business brands,make use of technology chain to promote the aggregation development of key technology elements rely on the value chain to stimulate product value expansion and effi ciency,and structure space chain to realize aggregation development and regional layout.Optimization path:We should focus on clustering to optimize the rational distribution of spatial chain,use platform as a link to break through the inertia barrier of enterprise chain,take intelligence as the guide to promote the digital transformation of technology chain,take innovation as the core to optimize the supply side structure of the product chain,and take the brand as the soul to strengthen the core competitiveness of the value chain.

关 键 词：体育经济 体育消费市场 产业链 内在逻辑 

分 类 号：G812[文化科学—体育学]