基于ISM的移动图书馆用户持续使用意愿影响因素的结构关系研究  

Research on the Structural Relationship of the Influencing Factors of Continuous Use Intention of Mobile Library Users Based on Interpretative Structural Model

作　　者：陈蓉 陈晓禹 朱君妍 明均仁[1] 涂洪波[1] Chen Rong;Chen Xiaoyu;Zhu Junyan;Ming Junren;Tu Hongbo

机构地区：[1]武汉工程大学管理学院

出　　处：《图书馆学研究》2021年第21期93-100,F0003,31,共10页Research on Library Science

基　　金：国家社科基金一般项目“基于新媒体的用户学术搜索行为机理研究”(项目编号:20BTQ072)的研究成果。

摘　　要：用户持续使用意愿受诸多因素影响,厘清其影响因素之间的层级关系,有利于更精准地为移动图书馆平台的运营与管理提供有效建议。采用内容分析法对移动图书馆用户持续使用行为的相关论文进行质性分析,选取与确定相关影响因素;在此基础上,运用解释结构模型(ISM),通过MATLAB软件构建可达矩阵,并进行影响因素层级关系分析。影响移动图书馆用户持续使用的顶层因素为满意度、使用意愿和价值认同;重要因素为态度、沉浸体验、感知愉悦性;枢纽因素为感知有用性和感知易用性;底层因素为系统质量、期望确认、自我效能。Users'continuance intention to use mobile library platform is affected by many factors.Clarifying the hierarchical relationships among the influencing factors is conducive to providing effective suggestions for the operation and management of mobile library platform more accurately.The content analysis method is used to qualitatively analyze the papers related to the continuous use behavior of mobile library users,and the relevant influencing factors are selected and determined.On this basis,the reachable matrix is constructed by MATLAB,and the hierarchical relationship of influencing factors is analyzed.Satisfaction,intention to use and value identity are top-level factors affecting the sustainable use of mobile library users and attitude,immersion experience and perceived pleasure are important factors affecting the sustainable use of mobile library users.Perceived usefulness and perceived ease of use are the key factors affecting the sustainable usage of mobile library users,while system quality,expectation confirmation and self-efficacy are the underlying factors affecting the sustainable use of mobile library users.

关 键 词：移动图书馆 用户行为 持续使用意愿 ISM影响因素 

分 类 号：G250.7[文化科学—图书馆学] G252