我国外贸企业利用阿里国际站将新品打造成为畅销品的有效策略  

An Effective Strategy to China’s Foreign Trade Enterprises Use Ali International Station to Build New Products into Hot Selling Products

作　　者：李德正 李荣耀 李雪华 Li Dezheng;Li Rongyao;Li Xuehua(Shiyuan College of Nanning Normal University,Nanning Guangxi 530226;ChinaEast University of Political Science and Law,Shanghai 201600)

机构地区：[1]南宁师范大学师园学院,广西南宁530226 [2]华东政法大学,上海201600

出　　处：《对外经贸》2021年第12期30-33,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2020年度广西高等教育本科教学改革工程重点项目“基于e-WTP视角下校企合作共育外贸跨境电商应用型人才的研究与实践”的阶段性研究成果(项目编号:2020JGZ175)。

摘　　要：我国外贸企业利用阿里巴巴国际站从事跨境贸易中面临很多挑战,但最棘手的是在国际站的新产品销售中,如何去吸引更多海外买家浏览、点击产品,提升产品曝光率和点击量。针对以上问题,提出正确选择上市产品,设置合适的产品关键词和标题,根据关键词的热度进行排序拟定标题,挖掘小语种国家的市场潜力,利用顶级展位与视觉营销助力新品销售,实施视觉营销;充分利用P4P外贸直通车助力新品,优化新品出价策略;确定该新品是畅销品,重视买家的评价等建议。以帮助外贸企业有效地提升平台转化率,获得更多订单和商机。China’s foreign trade enterprises face many challenges in using Ali international station to engage in cross-border trade, but the most difficult problemis how to attract more overseas buyers to browse and click on products in the sales of new products, so as to improve product exposure and click through.This paper mainly puts forward corresponding solutions to these problems, listed products should be correctly selected, set the appropriate product keywords and titles, according to the heat of the key words to sort the title, tap the market potential of small language countries, use top booths and visual marketing to help new products sales, implement visual marketing. So as to help foreign trade enterprises launch new products to create popular models. In the whole operation, how to effectively improve the platform conversion rate, obtain more orders and business opportunities.

关 键 词：跨境电商 阿里巴巴国际站 新品 畅销品 

分 类 号：F74[经济管理—国际贸易]