"移动互联网+乡村"模式的赋能机制:基于"腾讯为村"的案例研究  

Empowerment Mechanism of"Mobile Internet+Rural Areas"Mode:A Case Study Based on WeCountry

作　　者：叶丽莎 戴亦舒 董小英[3] YE Lisha;DAI Yishu;DONG Xiaoying(Department of Strategy and Industry,China Mobile Research Institute,Beijing 100053,China;School of E-Business and Logistics,Beijing Technology and Business University,Beijing 100048,China;Guanghua School of Management,Peking University,Beijing 100871,China)

机构地区：[1]中国移动研究院战略与产业研究所,北京100053 [2]北京工商大学电商与物流学院,北京100048 [3]北京大学光华管理学院,北京100871

出　　处：《中国软科学》2021年第11期57-66,共10页China Soft Science

基　　金：国家自然科学基金项目“战略领导力、组织学习对高科技企业双元能力建设的影响研究”(71371017);科技创新服务能力建设-基本科研业务费(PXM2020_014213_000017)。

摘　　要：移动互联网被视为缩小城乡数字鸿沟的新机遇.然而,移动互联网如何解决乡村失能问题缺乏深入研究.本文以赋能为理论基础,对"腾讯为村"进行案例研究,探究"移动互联网+乡村"的赋能模式.研究发现,该模式从技术和组织两个维度为乡村赋能,最终实现参与式治理、扩散式应用、多层面交互和多元化发展.该模式为互联网技术如何解决乡村治理、城乡发展不平衡等问题提供有益的启示,对实现乡村振兴具有一定的指导意义.Mobile Internet is regarded as a new opportunity to narrow the digital divide between urban and rural areas. However, there is a lack of in-depth study on how to address rural disability by mobile Internet. Based on the empowerment theory, this paper chooses WeCountry as a case study to explore the empowerment mode of "mobile Internet + rural areas". We find that this mode empowers villages from both technical and organizational mechanisms. Finally, participatory governance, diffused application, multi-level interaction and diversified development can be achieved in rural areas. This mode provides useful inspiration for Internet technology to solve problems such as rural governance, imbalance between urban and rural development. It has guiding significance for how to realize rural revitalization.

关 键 词：乡村振兴 数字鸿沟 赋能 "移动互联网+乡村" 乡村治理 

分 类 号：F323[经济管理—产业经济]