基于通用设计理论的红绿色盲包装配色方案探究  

Red Green Color Blind Packaging Color Scheme Based on General Design Theory

作　　者：刘虹[1] LIU Hong(School of Publishing,Printing and Art Design,University of Shanghai for Science and Technology,Shanghai 200093,China)

机构地区：[1]上海理工大学出版印刷与艺术设计学院,上海200093

出　　处：《包装工程》2021年第24期259-265,共7页Packaging Engineering

基　　金：2019年度上海市艺术科学规划基金项目(YB2019F05)。

摘　　要：目的基于通用设计理论,探究包装视觉设计领域里图形、文字等视觉元素,适用于不同生理机能用户的共性配色方案,解决红绿色盲因色觉差异导致的包装视觉信息读取障碍,提高包装色彩设计的普适性,完善包装视觉设计的用户体验。方法从视觉设计角度在生物科学基础上,围绕红绿色盲与普通用户的色觉差异,分析了包装印刷色彩的视觉效果,结合包装色彩设计应用,提供了包装配色的解决方案。结论色彩作为视觉语言传播的媒介,由于受众色觉感知差异而影响视觉信息读取,商品包装的视觉信息是消费者了解商品的重要途径,通过更具包容性的包装色彩选择和元素构成关系增强识别效果,优化包装视觉信息传播,满足各类人群的使用需求,对构筑现代文明社会有重要现实意义。Based on the general design theory,this paper explores the visual elements such as graphics and text in the field of packaging visual design,and common color matching schemes suitable for users with different physiological functions,so as to solve the reading obstacles of packaging visual information caused by red and green blindness due to color differences,improve the universality of packaging color design,and improve the user experience of packaging visual design.On the basis of biological science,this paper analyzes the visual effect of packaging and printing color based on the color perception difference between red and green color blindness and ordinary users from the perspective of visual design.Combined with the application of packaging color design,the solution of packaging color matching is provided.As the media of visual language communication,color affects the reading of visual information due to the difference of audience's color perception.The visual information of commodity packaging is an important way for consumers to understand commodities.Through more inclusive packaging color selection and element composition relationship,the recognition effect can be enhanced,the visual information dissemination of packaging can be optimized to meet the needs of all kinds of people,which is conducive to the construction of a modern civilized society.It will have important practical significance.

关 键 词：红绿色盲 色觉障碍 包装色彩设计 通用设计 

分 类 号：TB472[一般工业技术—工业设计]